Similar fee. But it’s
your sale, and your Stripe.
On price, MKKT and Lemon Squeezy are close — both around 5%. The difference is that MKKT keeps you the merchant on your own Stripe account, and builds the product with you instead of just checking out a file you already finished.
The math, side by side
Close on fees. Different on ownership.
| Platform | You keep on a $49 sale | Per-sale fee | Monthly fee | Builds the product with you |
|---|---|---|---|---|
| M MKKT | $44.83 | 5% flat | $0 | Yes — AI product studio |
| Lemon Squeezy | $46.05 | 5% + 50¢ | $0 | No |
| Gumroad | $44.10 | 10% flat | $0 | No |
| Stan Store | $47.28 | Processing only | $29–99 | No |
Pricing verified July 2026. "You keep" assumes a single $49 digital sale. Lemon Squeezy's 5% + 50¢ and Gumroad's 10% are shown all-in; MKKT and Stan show Stripe processing (est. 2.9% + $0.30) separately, and Stan's number excludes its monthly fee. Platforms change pricing — check their sites for the latest.
Lemon Squeezy nets a hair more on this single sale because, as a Merchant of Record, it bundles processing into its fee — and becomes the legal seller of your product to do it. MKKT trades that for direct ownership: the payment is your Stripe balance, on your payout schedule.
Where they diverge
What you actually get for the fee.
Ownership
You stay the merchant
Lemon Squeezy is a Merchant of Record — it becomes the legal seller of your product. MKKT uses Stripe Connect direct charges, so the sale is yours: your Stripe balance, your customer, your payout schedule.
MKKT’s fee arrives cleanly on top; it never holds your money in between.
Tax
An honest trade-off
An MoR handles global sales tax and VAT for you — that’s a real benefit if you want it. With MKKT you remain the merchant, so you own your tax obligations (Stripe Tax can automate them).
Pick the model that matches how you want to run your business, not just the rate.
The build
It makes the product with you
Lemon Squeezy is a clean checkout for a product you already made. MKKT’s product studio drafts the product, the copy, and the page from what you describe or the files you already have.
You bring the expertise; MKKT turns it into something sellable in one session.
The storefront
One branded link for everything
MKKT gives you a branded storefront on your own slug that holds your whole catalog — files, courses, and knowledge packs — under a single link.
Share it anywhere and let native checkout and delivery do the rest.
Pay when you sell
5% flat, and no 50¢ per order.
MKKT takes 5%of each sale with no fixed per-transaction charge — so low-priced products don’t lose 50¢ off the top. Stripe processing is separate and settles in your own Stripe account.
- No fixed per-transaction fee
- No monthly fee, no setup fee
- Your Stripe account, your customers, your payouts
- The product built with you, not just checked out
On a $49 sale
Stripe processing (typically 2.9% + $0.30 for a US card) settles in your own Stripe account. MKKT never holds your money.
FAQ
Questions, answered straight.
- Is MKKT cheaper than Lemon Squeezy?
- They are close. Lemon Squeezy charges 5% + 50¢ per transaction; MKKT charges 5% plus your own Stripe processing. On low-priced items the fixed 50¢ can make Lemon Squeezy pricier, but on a mid-priced sale the two land within cents of each other. The real difference is what you get for the fee and who owns the sale.
- What is the difference between MKKT and a Merchant of Record?
- Lemon Squeezy is a Merchant of Record: it becomes the legal seller of your product, so it collects and remits sales tax and VAT on your behalf, and payouts come from Lemon Squeezy on its schedule. MKKT uses Stripe Connect direct charges, so you stay the merchant — the money is your Stripe balance and the customer is your customer.
- Does MKKT handle sales tax and VAT for me?
- Not the way a Merchant of Record does. Because you remain the merchant on your own Stripe account, you are responsible for your own tax obligations (Stripe Tax can help automate this). If having someone else be the legal seller and handle global VAT is your priority, an MoR like Lemon Squeezy is genuinely useful. If you want to own the Stripe account and the customer, MKKT fits.
- Didn’t Stripe acquire Lemon Squeezy?
- Yes — Stripe acquired Lemon Squeezy in 2024, and it continues to operate as a Merchant of Record on top of Stripe. MKKT connects directly to your own Stripe account instead, so you deal with Stripe as the merchant yourself rather than through a reseller layer.
- Do I need my own Stripe account?
- Yes. MKKT uses Stripe Connect, so buyer payments settle straight into your own Stripe account on your own payout schedule. MKKT never holds your money — its fee arrives cleanly and the rest is already yours.
- What can I sell on MKKT?
- Digital downloads, courses that MKKT drafts from your material, and knowledge packs like prompts, research, and playbooks — all under one branded storefront and a single link. And unlike a bare checkout, MKKT helps you create the product in the first place.
Compare MKKT with more platforms
Same fee ballpark.
Yours to own.
Keep the sale on your own Stripe — and let MKKT build the product with you.